Crowd links for a new website: how to start safely

A brand-new website usually has almost no backlinks. That makes the first months of link building important: the links you add early form the base of the whole profile. Crowd links are a common choice for this stage because they create natural mentions with brand and URL anchors.

Prepare the site first

• Content. Links work better when they point to useful pages. A site with a few thin pages gives people little reason to recommend it.
• Indexing. Add the site to Google Search Console, submit the sitemap and check that key pages are indexed.
• Basics. Working HTTPS, fast loading and no broken pages make the site worth linking to.

Start with brand and URL anchors

For a new site, the first links should mostly use the brand name and the bare URL. That is how real new businesses get mentioned, and it gives the profile a natural base before any keyword anchors appear. See anchor text for crowd links for the anchor types.

Choose target pages

Point early links mainly to the homepage and a few strong pages, such as main categories or the most useful articles. As the site grows, spread links to more inner pages.

Keep a gradual pace

A young site that suddenly gets hundreds of links stands out. Start with a smaller monthly volume and increase it over time. Our guide on how many crowd links you need shows how to plan the volume.

Mix link types

Crowd links are one layer. A new site also benefits from directory and business listings, social profiles and, later, articles on relevant sites. Together they look like the footprint of a real project.

Track the results

• Check in Search Console that new pages get indexed and impressions grow.
• Watch the referring domains count in a backlink tool.
• Recheck placed links from time to time; CRAUDO links come with a 6-month removal guarantee.

To see what a starting volume would cost, use the price calculator.